Disney's profit rose into two by RFID wristband

The RFID wristbands close to the sensor a "beep" look, you can happily buy buy buy. Colorful RFID wristbands are becoming Disneyland genuine "cash cow."
Disney launched the brand of RFID wristbands in 2013 in Orlando, Disney put into use, there are adults and children of different sizes, priced at $ 12.95. In the Disneyland visitors can play for free. Consumers also can according to their preferences, to buy Disney character ornaments, embedded in the strap.

RFID wristbands and RFID built-in Bluetooth technology. Disneyland Managing the flow of people through wearable smart device status in real-time monitoring of the park; entertainers visitors can read personal information, more targeted to provide customized services.

For tourists, RFID wristbands have amusement park tickets, hotel room keys, joy rides, accumulate points and online payment capabilities, sufficient to cover the amusement park integrating a variety of services, in order to reduce the waiting time visitors, but also to avoid theft and trouble caused by loss.

Thanks to RFID wristband payment functions, visitors can not bring my wallet and credit cards without reservation. As long as close to the sensor wristband, they can buy food or souvenirs. Visitors can set spending limit, or set permissions for children shopping, but do not remind Tour RFID wristbands. How much was spent in total passenger. Only visitors through a single cash register, or ask the hotel front desk can check consumption details.

This gives the Disney brought huge returns. Market research firm BTIG analyst Richard Greenfield points out, Disney's wristband minimize the waiting time, visitors can be queued to play and shopping. Studies have shown that convenient payment process will encourage consumers more impulse purchases. A tourist on social networks comments: "It seems like not using real money, there is no money in the past when feeling distressed."

For most have not found a profitable model of smart wearable devices, Disneyland smart wristband provides a truly high-tech into an example of efficiency. Disney did not disclose specific data wristband paid, but in fact, the 2014 profit of Disneyland to $ 2.6 billion, over the previous year rose $ 450 million, or nearly two.

Moreover, there is news that the upcoming opening of Shanghai Disneyland, or will fully replace paper tickets with RFID wristbands.

At that time, I am afraid that is really only chop hands to prevent 'buy buy buy' impulse to the bar.